Video+scenarios

4. Advertising campaign You have completed all the necessary research to place you in good stead with the Austroads board and all your hard work will ensure that the recommendations you have to suggest do not fall upon deaf ears. Finally after all that hard work now is your opportunity to show some artistic and creative licence to get your final message accross. 1. In your assigned groups of five, you will be required to design and produce an effective advertising campaign against drink driving. The five minute role play exercise will involve all group members taking an active role in the production and will require a culmination of all aspects covered thus far. Remember that this advertising campaign will be aimed at teenagers who heav just been given very adult responsibilities and the campaign needs to convey that message in a serious manner. 2. After collecting your data and performing an indepth analysis of the results, and structuring the advert to elicit the greatest perceived response, you and your committee members will be required to decide upon your recommendations for Australia. Your conclusions and recommendations must be reinforced through the evidence you have discovered in your research and clearly portrayed through the ICT presentation. You can choose the most appropriate ICT to deliver your groups presentation and all members of the group need to communicate a portion of the presentation. 3. You will have two weeks to complete the presentation to the best of your ability. Ensure quality of work as the Austroads research committee are willing to provide a generous reward to one lucky group who demonstrates the most significant and compelling advertising campaign.
 * identify some of the short and long term effects of alcohol consumption, with particular reference to the implications involving road trauma accidents.
 * display a sound knowledge of the area of drink driving and the costs involved which will be influential and your group needs to provide informartion that will elicit a significant response in the target audience.
 * What are the alternatives to drinking and driving?
 * be creative and think outside the box in your approach to this activity
 * you have the opportunity to use any of the ICT equipment available to the school (given you have asked the teachers permission before hand).
 * Is your advert within the time constreaints of the task?